FOR IMMEDIATE RELEASE
March 14, 2012
INTRODUCING RUNNING AND CYCLING ENTERPRISES ("RACE")
Rudy Project North America and XX2i Optics are Doing Business Under Running and Cycling Enterprises
Rudy Project Rydon Sunglasses Black Gloss w/ Impactx Lenses
DENVER, CO – Rudy Project North America, LP ("RPNA") is proud to announce that it is now doing business under the name, Running and Cycling Enterprises ("RACE"). In addition to Rudy Project branded products, RACE will also distribute XX2i Optics ("XX2i"), affordable eyewear for our times. RPNA and XX2i will still conduct business under their respective names, operating under RACE.
The RACE name is more descriptive of RPNA's plans to expand its business beyond Rudy Project eyewear, helmets, clothing and accessories and XX2i eyewear. "In the near future, RPNA will be expanding its offerings, and in order to not create confusion with Rudy Project Italy, RPNA is changing its holding name to RACE," remarked Brad Shapiro, Principal and Co-Founder of RPNA. "RACE will initially distribute Rudy Project products & XX2i Optics," he added.
Rudy Project Wingspan Helmet #1 Aero Helmet 2011 World Championships
RPNA's business is not affected by this name change. RPNA eyewear, helmets, clothing and accessories will simply be distributed under the RACE name, and still branded under the Rudy Project name. The same case goes for XX2i. "Inspired by the desire to continuously create award-winning, high quality products that meet athletes' needs, we created RACE," said Paul Craig, President and Co-Founder of RPNA. "RACE provides a lot of flexibility to expand our product line in the future," added Craig.
Some minor administrative changes that will be affected are the following: invoices and statements will now reflect the RACE name instead of RPNA or XX2i, when calling RPNA or XX2i, the recorded announcement will state that you have reached Running and Cycling Enterprises, email addresses will have the same names but they will now read @gorace.pro. For those of you who have taken advantage of RPNA's online services, MyRUDY will soon become MyRACE.
Rudy Project, distributed by RACE, offers unparalleled Italian designs, cutting edge products and technological innovations, unmatched customer service, and proprietary, award winning lens and Rx technologies. RPNA offers a Lifetime Replacement Lens Guarantee and 3 year frame warranty.
XX2i France1 Dual Pro Sunglass Kit
XX2i Optics, also distributed by RACE, offers affordable eyewear for our times, 365 days for returns and exchanges, lifetime bumper-to-bumper warranty on all products, adjustable features on all eyewear, including nose pads & temple tips, and athlete-tested products, by some of the world's top athletes.
About RACE
Running and Cycling Enterprises ("RACE") is a distributor of award-winning, high quality products for triathletes, cyclists, runners and other athletes who demand functional products that allow them to compete and train more effectively. Currently, RACE distributes Rudy Project products and XX2i Optics, and is seeking other high-quality products that meet RACE's criteria for distribution. Interested parties should contact RACE at info@gorace.pro or call (888) 860-7597.
About Rudy Project
Rudy Project designs and manufactures hi-tech sunglasses, Rxes, goggles and helmets by applying the most advanced science and technology. Designed and made in Italy since 1985, Rudy Project has grown quickly as a premier brand throughout North America. Rudy Project has won Outside Magazine's prestigious "Gear of the Year" Award twice for its cutting edge frame and lens technologies. Rudy helmets were recognized as the #1, most worn TT brand at the 2011 World Championship in Kona, HI. Of late, Rudy Project has prided itself for providing the absolute best prescription eyewear for athletes and outdoor enthusiasts around the world. What sets Rudy Project apart is unparalleled customer service standards, cutting edge products and technological innovations, and proprietary, award winning lens technologies including ImpactX™, Polar3FX™ and RPOptics™. Rudy Project offers a Lifetime Replacement Lens Guarantee and 3 year frame warranty. Learn more about Rudy Project at www.e-rudy.com.
About XX2i
XX2i Optics designs and manufacturers affordable eyewear for our times, supporting people who make a difference every day, people who are committed to a healthy, athletic lifestyle and being good citizens – people who appreciate quality, innovation and no BS marketing. XX2i is committed to producing the best possible eyewear for outdoor enthusiasts and stands behind each product it produces with integrity and pride to insure you're completely satisfied, no matter what. XX2i offers 365 days for returns and exchanges, lifetime bumper-to-bumper warranty on all products, adjustable nose pads & temple tips, a custom fit for every face, every time, and they are athlete tested, by some of the world's top athletes. Learn more about XX2i at www.xx2i.com.
