For more than 30 years, Absolut Vodka has partnered up alongside the leaders in music, fashion and art to create some of the best ads and bottles in alcohol history. The latest act to jump on board are DJ and production trio Swedish House Mafia. The three have created a new track titled Greyhound which will be utilized in Absolut's newest set of ad campaigns to be released very shortly.
In a futuristic play on dog racing, the three European DJs compete against each other in a virtual world to maneuver three mechanical greyhounds while a small crowd of fashion forward fans gather to cheer on their canines. The pairing of hi-tech effects with the white backdrop of the California desert makes for a stunning visual.
Next July, the trio made up of Axwell, Steve Angello and Sebastian Ingrosso will be headlining a historic a first – a nine hour show titled One Night Stand in front of 65,000 fans at the Milton Keynes National Bowl in the UK. Joining them on stage will be Calvin Harris, Pete Tong and other special guests. For now, check out the trio's newest track and video for Absolut Vodka below..
Swedish House Mafia, "Greyhound"
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